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I Have Witnessed The Wellness Of The Future. It’s Also Ugly

Dua Lipa


It’s been nearly 10 years since I first started writing about wellness. Even back then, I knew it was a topic that mattered. At its core, wellness is about finding balance and maintaining your health. It’s also about feeling good about yourself and being confident in who you are not just as an individual but as part of society more generally. But what does all this have to do with feminism? Well, if you’re like me then you’ve probably noticed that we have a long way to go before women feel like they can be themselves physically and emotionally without judgment or scrutiny from others. And while there are many reasons for this state of affairs (like the way we treat female athletes), one reason stands out above all others: The world needs new heroines!

The World Needs New Heroines

Indeed, the youth has always been the engine of social change. In June, I joined the Alma Festival in Helsinki as a speaker and it was the first time I ever went to Finland. It was an incredible experience I saw so much of what makes this country special the people and their attitude toward life, nature, and technology; their obsession with coffee culture (especially at this time of year); their love for dogs; their respect for nature; and their open mindedness toward different cultures.

The Youth Has Always Been The Engine Of Social Change

  • The youth has always been the engine of social change.
  • Young people are more likely to be interested in social issues than older people.
  • Young people are more likely to use social media and have more experience with it.
  • Young people are more politically engaged than older generations.
  • Young people are also more open to new ideas and opinions than older generations, which is important for shaping political engagement into actionable policy changes.

In June, I joined The Alma Festival In Helsinki As A Speaker

In June, I joined the Alma Festival in Helsinki as a speaker. The festival is a music festival that takes place annually in Finland and was created by the Finnish record label Mora. Its focus is on female musicians and artists, which made it particularly interesting to me as a woman who works in music journalism.

As someone who was born and raised in America where equality between men and women is taken for granted I found this world foreign at first glance women’s festivals? Wellness? Women only spaces? What could they possibly have to offer me?

It Was The First Time I Ever Went To Finland

You might know Finland as a country with a small population, and perhaps that’s all you’ve heard about it. But there’s more to its culture than you might think.

The Finns are known for taking wellness seriously from massages to saunas, they make sure they have time to relax and unwind. And they do this because their health is important to them the Finnish people are happy with their lives and feel satisfied with the direction of their country.

Some Say It’s The Home Of Wellness

It is all over the place, and it’s not just talking. In Finland, wellness isn’t a concept it’s a lifestyle. There are signs of this everywhere you look in the people walking around town with fresh pressed juice in hand in the pharmacies that sell vitamins instead of candy bars and gum; in my hostel where breakfast comes with an offering of sauna time at no extra charge.

Finns don’t even use the word “wellness.” They call what they do terveyttä (roughly translated as “healthiness”), and it permeates every aspect of life from birth through old age, from toddlerhood onward through adulthood up until death which some belief may be something we should strive for!

It’s Also The Home Of Feminism

And it’s also the home of feminism. In the World Economic Forum’s latest gender gap report, Finland came in at first place for educational attainment (95 percent of Finnish women graduate high school), political empowerment (56 percent of parliamentarians were women), and economic opportunity (with a score of 0.77, meaning that men earn 77 cents for every dollar earned by their female counterparts).

Even though American women are collectively making more money than ever before and shattering glass ceilings left and right, they still lag behind men in terms of educational attainment and our political power is minimal compared with other countries. We’re also one of the least religious countries in the world: only 54 percent describe themselves as “religious,” compared with 80 percent in Israel, 83 percent in Russia, and 97 percent in Nigeria.

Finnish Women Love Haim, Kesha, And Dua Lipa

I have witnessed the wellness of the future. It’s also ugly.

In Helsinki, I saw how it’s possible for women to feel empowered through their musical tastes and how this trend is influencing culture at large. In Finland, Haim, Kesha, and Dua Lipa are all huge stars and all three sing about their personal experiences with feminism and sexuality in ways that resonate strongly with Finnish women.

Kesha started as a singer-songwriter recording country music in Nashville until she decided to pursue pop music instead because she felt like her songs weren’t getting heard by country radio stations or big labels who might sign her as an artist on their roster. She eventually signed with Dr. Luke’s label Kemosabe Records (which also includes such acts as Halsey) after finding success on My Space during her 2008 debut single “TiK ToK” which topped charts around the world including Canada, Australia, and New Zealand before making its way into American iTunes Top 10 Charts alongside Justin Bieber hits like “Baby” and Adele’s “Someone Like You.”

The World Needs New Heroines

Dua Lipa is a new heroine for the modern age. She’s a pop star and feminist artist; she’s also a role model for young girls to look up to in an increasingly ugly world.


The women of Finland are on the right path, and they’re showing us how to live well.